Overview
In one of the most ambitious content creation projects in fitness history, iFIT, a global leader in connected fitness technology and interactive content, partnered with Broadcast Beat Studios in South Florida to produce more than 5,000 live and on-demand fitness classes. This monumental production spanned months, involved a crew of over 150 professionals, and required a level of coordination, technology, and creative execution that few studios in the world could support.
The result? A dynamic library of immersive fitness content that engages millions of users around the globe—and a clear showcase of how Broadcast Beat Studios can power productions of extraordinary scale and complexity.
The Challenge
Timing was critical. This project launched toward the end of the COVID-19 crisis, a time when millions of Americans had permanently integrated home fitness programs into their daily lives. The demand for high-quality, interactive studio workouts was exploding—but audiences had grown more discerning. They expected:
- Broadcast-quality video and sound
- Engaging, instructor-led classes
- Seamless experiences whether live or on-demand
iFIT’s mission was to rapidly expand its content library with thousands of high-quality fitness classes across multiple modalities:
- Treadmill
- Cycling
- Rowing
- Strength training
- Yoga
- Meditation
- Recovery programs
This massive endeavor required:
- Multiple simultaneous productions across different sets
- Broadcast-quality standards suitable for global streaming
- Live streaming capabilities for real-time interactive classes
- Rapid on-demand post-production workflows
- Security protocols to protect celebrity trainers and sensitive content
- Seamless collaboration between creative teams, trainers, technical crews, and editors
Why Broadcast Beat Studios?
Broadcast Beat Studios was uniquely suited to handle the project because of its:
- Multiple soundstages with built-in broadcast infrastructure
- Advanced green screen and white cyclorama stages for customizable fitness environments
- In-house production team skilled in high-volume, multi-camera shooting
- Redundant live streaming systems for real-time global delivery
- Dedicated post-production suites capable of rapid-turnaround editing
- Beautiful, secure facilities with green rooms, hair and makeup stations, and VIP accommodations for celebrity trainers
The Broadcast Beat Studios team brought broadcast-level expertise, agile production management, and relentless attention to detail—all critical for a project of this magnitude.
Execution: Scaling Up for Success
The production unfolded across several critical stages:
Pre-Production
- Creative planning meetings with iFIT directors and content strategists
- Set design and lighting customized for different workout categories
- Talent coordination for dozens of professional trainers
- Technical pre-visualization for multi-camera and streaming workflows
Production
- Simultaneous multi-stage shoots, capturing classes in different categories every day
- Robust crew management, with over 150 professionals covering cameras, audio, lighting, live streaming, and trainer support
- Dynamic lighting setups matched to workout styles and moods
- Live switching and streaming, combined with cinematic multi-camera recording
- Daily footage management to handle terabytes of content and ensure rapid handoff to post
Post-Production
- High-speed editing teams producing final classes for on-demand release
- Audio mastering and branding graphics integration
- Metadata tagging for searchability across iFIT’s massive platform
- Rigorous QA reviews for consistency, pacing, and visual/audio quality
Security and Talent Services
- Private green rooms and makeup areas for high-profile trainers
- Controlled facility access to protect intellectual property
- Concierge-level services to support trainer wellness and performance during extended shoot days
Executive Perspective
“28 live interactive shows per day! Simultaneously control room and sound stages operating flawlessly! An ever growing worldwide audience, with a voracious demand for content, demanded the best. Given the complexity of transmission, artistry, and sheer volume of production, our first choice was Broadcast Beat Studios. Their customer-centric focus, combined with a profound engineering prowess, granted us a level of success that far exceeded our lofty expectations. If you want to transform ‘what if’ into ‘what is,’ your first choice should be Broadcast Beat Studios.”
— Richard Katz, Executive Producer, iFIT
Results
✅ Over 5,000 live and on-demand fitness classes produced
✅ Massive new content library distributed to millions of iFIT users worldwide
✅ Maintained consistent broadcast-quality standards across every production
✅ Zero major technical incidents despite high daily production volume
✅ Positioned iFIT as a global leader in connected fitness innovation
Key Takeaways
- Infrastructure matters. Without the right soundstages, technical capabilities, and network bandwidth, this project would not have been possible.
- Teamwork is everything. Managing over 150 crew members across multiple stages and streams required elite production management and clear communication.
- Experience pays off. The Broadcast Beat Studios team’s broadcast and live event pedigree ensured smooth operations—even under intense scheduling demands.
- Context is critical. Launching post-COVID, during the massive boom in home fitness, meant content had to be perfect—users expected cinematic quality, even for a workout class.
Conclusion
When fitness giant iFIT needed a production partner capable of meeting one of the largest connected fitness content demands in history, they turned to Broadcast Beat Studios—and the results have been transformational.
This case study highlights how vision, technology, and execution came together to create a landmark success—and how Broadcast Beat Studios stands ready to help visionary brands meet the growing expectations of today’s global audiences.
From fitness floors to living rooms around the world, the future of studio-produced interactive content is happening at Broadcast Beat Studios.
