Broadcast Beat Studios recently had the honor of hosting none other than Lionel Messi, one of the greatest athletes in history, for an unforgettable production experience inside Studio D. The project involved shooting a series of high-profile television commercials and cutting-edge e-sports gaming content featuring Messi, blending traditional advertising with the rapidly growing world of competitive gaming.
The production was a massive undertaking, with more than 60 talented professionals involved — from directors, cinematographers, and producers to set designers, lighting technicians, and post-production artists. To meet the ambitious vision for the shoot, dozens of specialists were flown in from Los Angeles, bringing their top-tier expertise in commercial production and virtual content creation to Florida.
Studio D was transformed into a full-scale production hub, with extensive green screen setups utilized to create dynamic and immersive environments around Messi. The green screen work allowed the creative team to seamlessly integrate Messi into fantastical e-sports worlds and dynamic commercial scenes that would be brought to life in post-production.
“Producing this project with Lionel Messi at Broadcast Beat Studios was a monumental collaboration,” said a production executive on-site. “The combination of traditional TV commercial storytelling with e-sports aesthetics required a level of technical precision and creativity that our team — alongside the incredible LA crew — delivered flawlessly.”
The Messi production at Broadcast Beat Studios is a prime example of how sports, entertainment, and technology are continuing to converge — and how world-renowned talent can rely on Broadcast Beat Studios to deliver world-class results.
